How to Exclude Products or Customers from a Discount
Sometimes, you want a discount to only apply to customers without a specific tag, or products that are not in a specific collection.
Using our advanced logic builder, you can create conditions that exclude specific customers or products from being considered eligible for a discount.
A 20% off discount for DTC customers only, but not B2B customers
A discount that applies to your entire catalog, except for used items (because they are already discounted)

To exclude customers or products from a discount, follow these steps to add a "Check if" step that filters them out of eligibility.
Inside the discount logic flowchart, create a new "Check if" step, or find an existing one. If you don't know how to do this, please read our advanced logic builder tutorial first.
Click "Add criteria" or "Edit criteria" on the "Check if" step.
Add either an "Include/exclude customers" or "Include/exclude products" condition, depending on your needs.
Change it to "Exclude" instead of "Include."


Create a new "Include/exclude customers" condition.

Click on the dropdown select to change "Include these customers" to "Exclude these customers."
Use our app's customer eligibility options to define which group of customers you want to exclude from this discount.


Create a new "Include/exclude products" condition.

Click on the dropdown select to change "Include these products" to "Exclude these products."
Use our app's product eligibility options to define which group of products you want to exclude from this discount.
As a solo founder, your experience is crucial to me. Could you spare a moment to share your thoughts? Please leave a review on the Shopify App Store. Thank you for helping me improve!
Using our advanced logic builder, you can create conditions that exclude specific customers or products from being considered eligible for a discount.
Example Use Cases
A 20% off discount for DTC customers only, but not B2B customers
A discount that applies to your entire catalog, except for used items (because they are already discounted)
General Approach

To exclude customers or products from a discount, follow these steps to add a "Check if" step that filters them out of eligibility.
Inside the discount logic flowchart, create a new "Check if" step, or find an existing one. If you don't know how to do this, please read our advanced logic builder tutorial first.
Click "Add criteria" or "Edit criteria" on the "Check if" step.
Add either an "Include/exclude customers" or "Include/exclude products" condition, depending on your needs.
Change it to "Exclude" instead of "Include."
Example: Excluding Customers from a Discount


Create a new "Include/exclude customers" condition.

Click on the dropdown select to change "Include these customers" to "Exclude these customers."
Use our app's customer eligibility options to define which group of customers you want to exclude from this discount.
Example: Excluding Products from a Discount


Create a new "Include/exclude products" condition.

Click on the dropdown select to change "Include these products" to "Exclude these products."
Use our app's product eligibility options to define which group of products you want to exclude from this discount.
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As a solo founder, your experience is crucial to me. Could you spare a moment to share your thoughts? Please leave a review on the Shopify App Store. Thank you for helping me improve!
Updated on: 03/11/2024
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